Maggie Wood: How a People-First Approach Drives Aquatics Success 

People are the heart of the pool and hot tub industry – communities, families, and beyond benefit from the aquatic spaces we craft. For Maggie Wood, second-generation leader and co-owner of Hansen’s Pool & Spa, personal connections are the why behind her success.

After her family’s business opened in 1982, Maggie spent most of her life diving into every position at the retailer. Whether stocking shelves, running the register, or delivering hot tubs, she learned the ins and outs of the company, while also fostering strong relationships with her talented team and lifelong customers. This well-rounded experience ultimately defined her approach to leadership now as co-owner alongside her sister.

Overseeing the day-to-day operations, Maggie’s routine is always different, yet her team and clients are the constant. She’s collaborating with management, meeting one-on-one with staff, checking in with the various departments, and of course, always making time for chats with longstanding customers. From her perspective, human connection is what sets this industry apart.

"We really care about our team, we care about our customers, and we strive to create a supportive environment. It's these ties, connections, and closeness that we need to honor because that's what drives our industry," said Maggie.

For pool and hot tub retailers, culture is paramount. With the company’s core goals in mind, Maggie cultivates a positive atmosphere built on trusted partnerships. This family-business mentality empowers their success, and has led to industry recognition as the recipient of the Pool and Hot Tub Alliance’s 2025 Midwest Retailer of the Year.

While honoring the industry’s relational roots, Maggie is committed to growth. Her recruitment strategy? Investing in the right team to fuel these results. A strong network is crucial, yet she underscores the importance of knowledge and its transferable nature across the varied opportunities in manufacturing, sales, construction, and service.

Aquatics is always evolving with new technologies, products, and innovation that are essential to our industry’s progress, but Maggie’s experience places emphasis on the irreplaceable value of community as the foundation for our work.

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